It is only two years since Glyphosate Residue Free certification was launched, however it is already recognized by U.S. consumers more than some top certifications that have been around for decades, according to new research by Linkage Research & Consulting.

You’ve heard the saying, “you are what you eat.” Now we have certifiable proof.

Source: Linkage Research & Consulting

As we approach a new decade, consumers have never been more vigilant about understanding what’s in their food, along with the impact food production is having on the environment, animals and people. Consumer interest in where food comes from and how it was made is increasing. As a result, third-party certifications surrounding food production and sourcing are growing and changing the game. Certifications can be a valuable tool to provide increased transparency to business practices and standards, but they come with an investment of time and resources begging the question: do certifications really resonate with consumers and at what capacity? This blog explores the resonance of a number of food certifications with consumers.

… Another certification that is creating recent buzz around food safety and health is the Glyphosate Residue Free Certification from the Detox Project. This certification verifies that products do not contain the world’s most used herbicide—glyphosate—which has recently been connected to health concerns, like cancer. Consumer awareness of this certification is still relatively low (32%) but those familiar with the certification are willing to pay a premium to ensure their food is free from these chemicals.

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